{"id":232,"date":"2012-09-19T10:21:12","date_gmt":"2012-09-19T10:21:12","guid":{"rendered":"http:\/\/philosopical-falcon.w5.wpsandbox.pro\/2019\/12\/19\/travel-copy-copy-2-copy-copy-2-copy-copy\/"},"modified":"2023-01-22T09:40:59","modified_gmt":"2023-01-22T09:40:59","slug":"kumelenme","status":"publish","type":"post","link":"https:\/\/yukselkeles.com\/?p=232","title":{"rendered":"KOB\u0130LER \u0130\u00c7\u0130N YEN\u0130 B\u0130R REKABET STRATEJ\u0130S\u0130 \u201cK\u00dcMELENME MODEL\u0130\u201d"},"content":{"rendered":"\r\n

K\u00fcmelenme modeli k\u0131saca<\/span>,<\/span> ayn\u0131 <\/span>sekt\u00f6rde<\/span> faaliyet g\u00f6steren i\u015fletmelerin ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 koruyarak bir araya gelmeleri<\/span> olarak tan\u0131mlanmaktad\u0131r. <\/span><\/p>\r\n

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Bu birliktelik sadece fiziki bir birliktelik de\u011fildir. Yani ayn\u0131 sekt\u00f6rlerin bir sokakta ya da sitede bulu\u015ftu\u011fu bak\u0131rc\u0131lar ya <\/span>da \u00a0mobilyac\u0131lar<\/span> \u00e7ar\u015f\u0131s\u0131ndan daha fazla<\/span>s\u0131d\u0131r. Yani 1+1\u2019in 3 etti\u011fi bir modeldir. \u00a0<\/span><\/p>\r\n

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K\u00fcmelenme, her ne kadar <\/span>Harvard \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc hocalar\u0131ndan Prof. Dr. Michael <\/span>Porter<\/span> taraf\u0131ndan ortaya konulan bir model olarak 90<\/span>\u2019<\/span>l\u0131 y\u0131llardan sonra s\u0131k\u00e7a g\u00fcndeme gelmeye ba\u015flasa da s\u00f6z<\/span> konusu modelin<\/span>,<\/span> Ahili\u011fin Kurucusu Ahi Evran taraf\u0131ndan 1200<\/span>\u2019<\/span>l\u00fc y\u0131llarda K\u0131r\u015fehir ve Kayseri<\/span>\u2019<\/span>de uyguland\u0131\u011f\u0131 da iddia edilmektedir. \u0130\u015fin bu taraf\u0131 ara\u015ft\u0131rmac\u0131lara kalm\u0131\u015f. <\/span><\/p>\r\n

 <\/p>\r\n

Osmanl\u0131 \u0130mparatorlu\u011funda da bu modeli \u00e7a\u011fr\u0131\u015ft\u0131ran, ayn\u0131 sekt\u00f6rlerin bir arada bulundu\u011fu kapal\u0131 \u00e7ar\u015f\u0131lar, hanlar ve meslek birlikleri bulunmaktad\u0131r.<\/span><\/p>\r\n

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D\u00fcnyada ABD,<\/span> Hindistan ve \u00c7in gibi \u00fclkelerin bu modeli bir\u00e7ok sekt\u00f6rde uygulad\u0131\u011f\u0131 bilinmektedir. Bu konuda ABD de bulunan <\/span>\u201csilikon vadisi\u201d<\/span> iyi \u00f6rneklerden birisidir. <\/span><\/p>\r\n

 <\/p>\r\n

\u00dclkemizde de <\/span>OSB<\/span>\u2019ler, <\/span>serbest b\u00f6lgeler<\/span> ve <\/span>sanayi siteleri<\/span> gibi \u00f6rg\u00fctlenmeler <\/span>bu<\/span>lunsa da tam olarak bu model kapsam\u0131nda \u00e7al\u0131\u015fmamaktad\u0131rlar. <\/span>\u00a0 \u00a0<\/span><\/p>\r\n

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K\u00fcmelenme modelinin temel mant\u0131\u011f\u0131, <\/span>ayn\u0131 alandaki <\/span>i\u015fletmelerin tek ba\u015flar\u0131na yapamayacaklar\u0131 bir\u00e7ok uygulaman\u0131n birlikte ba\u015far\u0131labilece\u011fi ger\u00e7e\u011fidir. <\/span><\/p>\r\n

 <\/p>\r\n

Bu model<\/span>de ama\u00e7<\/span>, ayn\u0131 sekt\u00f6rde faaliyet g\u00f6steren firmalar\u0131n rekabet <\/span>g\u00fcc\u00fcn\u00fc ve verimliliklerini art\u0131rmakt\u0131r.<\/span> B\u00f6ylece bu i\u015fletmeler, maliyetlerini d\u00fc\u015f\u00fcrerek rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flayacaklar ve karl\u0131 \u015fekilde b\u00fcy\u00fcyeceklerdir. <\/span><\/p>\r\n

 <\/p>\r\n

Modelin olu\u015fturulabilmesi i\u00e7in \u00f6ncelikle sekt\u00f6r se\u00e7imi, se\u00e7ilen sekt\u00f6rlerdeki i\u015fletmelerin ve bu i\u015fletmelere katk\u0131 sa\u011flayacak di\u011fer <\/span>unsurlar\u0131n<\/span> (<\/span> Devlet,<\/span> \u00dcniversite, finans kurulu\u015flar\u0131, insan kaynaklar\u0131, teknoloji ve lojistik)<\/span> bir araya gelmesi \u00f6ng\u00f6r\u00fclmektedir.<\/span><\/p>\r\n

 <\/p>\r\n

Sekt\u00f6r se\u00e7iminde, <\/span>\u201c<\/span>\u015e<\/span>ehrimiz T\u00fcrkiye\u2019deki di\u011fer \u015fehirlere g\u00f6re hangi \u00fcr\u00fcn ve hizmetin \u00fcretiminde avantajl\u0131d\u0131r, en iyi yapt\u0131\u011f\u0131m\u0131z \u015fey nedir ya da \u00fclkemiz di\u011fer \u00fclkelere g\u00f6re hangi \u00fcr\u00fcn ve hizmetlerde \u00fcretim ve pazarlama avantaj\u0131na sahiptir, hangi sekt\u00f6rlerde en iyiyiz\u201d<\/span> sorular\u0131na verilecek cevaplar belirleyicidir. <\/span>Yani en iyi yapt\u0131\u011f\u0131m\u0131z\/yapaca\u011f\u0131m\u0131z \u015feyle yola \u00e7\u0131kma<\/span>k.<\/span> \u00a0<\/span><\/p>\r\n

 <\/p>\r\n

Kobiler i\u00e7in <\/span>k<\/span>\u00fcmelenme modeli ne gibi faydalar bar\u0131nd\u0131rmaktad\u0131r;<\/span><\/p>\r\n

 <\/p>\r\n

– <\/span>Maliyetleri azalt\u0131r <\/span><\/div>\r\n
– <\/span>Pazarlama imk<\/span>\u00e2<\/span>nlar\u0131n\u0131 art\u0131r\u0131r<\/span><\/div>\r\n
– <\/span>Ar-<\/span>G<\/span>e imk<\/span>\u00e2<\/span>n\u0131 sunar<\/span><\/div>\r\n
– <\/span>Te\u015fvik ve hibelerden yararlanma imk<\/span>\u00e2<\/span>n\u0131 do\u011far<\/span><\/div>\r\n
– <\/span>\u0130\u015fg\u00fcc\u00fcne ve teknolojik imk<\/span>\u00e2<\/span>nlara eri\u015fim kolayl\u0131\u011f\u0131 sa\u011flar<\/span><\/div>\r\n
– <\/span>Finans kaynaklar\u0131n\u0131 daha iyi kullanma imk<\/span>\u00e2<\/span>n\u0131 sunar<\/span><\/div>\r\n
– <\/span>Verimlilik art\u0131\u015f\u0131 ile karl\u0131\u011fa art\u0131 de\u011fer katar<\/span><\/div>\r\n
– <\/span>Sekt\u00f6rel<\/span> geli\u015fmeleri daha iyi takip imk<\/span>\u00e2<\/span>n\u0131 sa\u011flar<\/span><\/div>\r\n
– <\/span>Temsil ve pazarl\u0131k g\u00fcc\u00fcn\u00fc art\u0131r\u0131r<\/span><\/div>\r\n
– <\/span>Hammadde tedarik imk<\/span>\u00e2<\/span>nlar\u0131n\u0131 \u00e7e\u015fitlendirir, tedarik s\u00fcresini k\u0131salt\u0131r<\/span><\/div>\r\n

 <\/p>\r\n

Peki<\/span>!<\/span> belli say\u0131da <\/span>i\u015fletme bir araya gelerek k\u00fcmelenme modelini hayata ge\u00e7irebilirler mi? Hay\u0131r<\/span>!<\/span> Bu model haydi birle\u015felim bir <\/span>site kural\u0131m ayn\u0131 mek<\/span>\u00e2<\/span>na ta\u015f\u0131nal\u0131m demeyle olmuyor. <\/span><\/p>\r\n

 <\/p>\r\n

Bu modelin temelinde rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc olan sekt\u00f6r\u00fc belirlemek ve bu i\u015fe devlet ve di\u011fer kurulu\u015flar\u0131 d<\/span>a<\/span>hil <\/span>etmek vard\u0131r<\/span>. Geni\u015f \u00e7apl\u0131 bir \u00e7al\u0131\u015fma gerek<\/span>tirmektedir.<\/span><\/p>\r\n

 <\/p>\r\n

Bu nedenle \u00dclkemizde de bu i\u015fi son y\u0131llarda devlet sahiplenmi\u015f olup, Hazine M\u00fcste\u015farl\u0131\u011f\u0131 nezdinde <\/span>Ulusal K\u00fcmelenme Politikas\u0131n\u0131n Geli\u015ftirilmesi (UKPG) projesi<\/span> kapsam\u0131nda \u00e7al\u0131\u015fmalar s\u00fcrd\u00fcr\u00fclmektedir. Yine her b\u00f6lge de faaliyette bulunan Kalk\u0131nma ajanslar\u0131, oda ve birlikle<\/span>r<\/span> bulunduklar\u0131 b\u00f6lgelerde bu \u00e7al\u0131\u015fmalar\u0131 s\u00fcrd\u00fcrmektedirler. <\/span><\/p>\r\n

 <\/p>\r\n

Bu \u00e7er\u00e7evede T\u00fcrkiye<\/span>\u2019<\/span>nin rekabet avantaj\u0131 olan sekt\u00f6r ve b\u00f6lgeleri tes<\/span>p<\/span>it edilerek bu b\u00f6lgelerde k\u00fcmelenme modeli uygulamas\u0131na ge\u00e7ilmesi planlanmaktad\u0131r. <\/span><\/p>\r\n

 <\/p>\r\n

Bu b\u00f6lgeler ve sekt\u00f6rlerinden baz\u0131lar\u0131 \u015f\u00f6yle<\/span>dir<\/span>;<\/span><\/p>\r\n

 <\/p>\r\n

Marmara B\u00f6lgesi-Otomotiv sanayi, <\/span><\/p>\r\n

G.Antep<\/span>, Ad\u0131yaman-Tekstil ve Haz\u0131r giyim<\/span><\/p>\r\n

Denizli, U\u015fak \u2013 ev tekstili<\/span><\/p>\r\n

Ankara-Yaz\u0131l\u0131m<\/span><\/p>\r\n

Eski\u015fehir,<\/span> Bilecek, K\u00fctahya- seramik<\/span><\/p>\r\n

 <\/p>\r\n

Yine bir di\u011fer proje, Hazine m\u00fcste\u015farl\u0131\u011f\u0131n\u0131n yan\u0131 s\u0131ra T\u00fcrkiye Cumhuriyeti ve Avrupa birli\u011fi ortakl\u0131\u011f\u0131nda y\u00fcr\u00fct\u00fclen, KOB\u0130’lerin uluslararas\u0131 piyasalardaki rekabet g\u00fcc\u00fcn\u00fc k\u00fcmelenme anlay\u0131\u015f\u0131yla geli\u015ftirmeyi hedefleyen <\/span>“Kobi \u0130\u015fbirli\u011fi ve K\u00fcmelenme Projesi”<\/span>dir<\/span>.<\/span><\/p>\r\n

 <\/p>\r\n

Kobilerimiz, rekabetin ve verimlili\u011fin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131, devletlerin korumac\u0131l\u0131\u011f\u0131 <\/span>kald\u0131rd\u0131\u011f\u0131 bir d\u00fcnyada hayatta kalma ve b\u00fcy\u00fcme m\u00fccadelesi vermektedirler. Art\u0131k iktisadi hayat, g\u00fcc\u00fcn\u00fc birle\u015ftirenlerin, ayn\u0131 hedefe birlikte y\u00fcr\u00fcyenlerin hayatta kalaca\u011f\u0131 bir istikamete do\u011fru ilerlemektedir. <\/span><\/p>\r\n

 <\/p>\r\n

Bu<\/span> \u00e7er\u00e7evede i\u015fletmelerimiz, r<\/span>e<\/span>ka<\/span>bet avantaj\u0131 sa\u011flayan ve verimli\u011fi art\u0131ran k\u00fcmelenme modeli gibi i\u015f ve kalk\u0131nma m<\/span>o<\/span>deller<\/span>i<\/span> hakk\u0131nda bilgi ve fikir sahibi olmal\u0131, bu modellerin uyguland\u0131\u011f\u0131 yer<\/span> ve sekt\u00f6rleri ara\u015ft\u0131rmal\u0131, <\/span>i\u015fletmelerini bu organizasyonlara g\u00f6re konumland\u0131rmal\u0131, <\/span>b<\/span>unlara dahil olmal\u0131d\u0131rlar.<\/span><\/p>\r\n

 <\/p>\r\n

Yazar: Y\u00fcksel Kele\u015f<\/p>\r\n","protected":false},"excerpt":{"rendered":"

K\u00fcmelenme modeli k\u0131saca, ayn\u0131 sekt\u00f6rde faaliyet g\u00f6steren i\u015fletmelerin ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 koruyarak bir araya gelmeleri olarak tan\u0131mlanmaktad\u0131r.   Bu birliktelik sadece fiziki bir birliktelik de\u011fildir. Yani ayn\u0131 sekt\u00f6rlerin bir sokakta ya da sitede bulu\u015ftu\u011fu bak\u0131rc\u0131lar ya da \u00a0mobilyac\u0131lar \u00e7ar\u015f\u0131s\u0131ndan daha fazlas\u0131d\u0131r. Yani 1+1\u2019in 3 etti\u011fi bir modeldir. \u00a0   K\u00fcmelenme, her ne kadar Harvard \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srkt"],"_links":{"self":[{"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232"}],"version-history":[{"count":2,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":1485,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/posts\/232\/revisions\/1485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=\/wp\/v2\/media\/1487"}],"wp:attachment":[{"href":"https:\/\/yukselkeles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yukselkeles.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}